Video by The Dead Weather. Directed by Jonathan Glazer. Cool Band. Great song.
I think there is something to learn from the simplicity of this idea. I'd like to think the brainstorm went like this:
person1: Hey let's shoot a video that's dope.
person2: Okay, you know what's dope?...Guns
person1: yeah let's just have each other shooting each other.
director: let's have them walking across a field, and we'll see the light shine through the holes
person2: and blood could squirt everywhere.
person1: and when we'll sing our song while we do it
person2: is this to violent?
Person2: great - let's do it.